The Animas vibe Advert My target audience is based from the age of 8 to the age of 25 and either male or female and it is to someone with type 1 diabetes who take insulin, about four hundred thousand people in the UK would most likely be interested in this because that is how many people have type 1 diabetes in the UK, (fact from JDFR), and twenty-nine thousand of that number are children. The outline to my advert is that it’s going to be like a sales pitch like the hoover adverts I am going to show the pump first with my character holding it and saying what it is, then I will cut to someone who still injects with an insulin pen and with a voice over saying why the Animas vibe is the better option and why injections isn’t as good projecting the pros and cons to the pump and the pen, then I’m going to cut back to the character holding the pump telling everything that comes with the pump and how much one coasts which is of £2,000 (that’s just the pump on its own) and what it ta...
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