advertising project 2018

as ive pick to do an advert on dr martens i looked at their posters and their advertisements on the shoes which i could see that the dominate colour that they liked to use was the colour yellow and they liked to use a lot of hashtags which some where #fuckshoes and #makeyourmark and #standforsomething they also used the next revolution and made in the uk on their posters they also made them look very sex pistols style and very punk. which these two poster give two very different styles and they pull you in with two very different ways which i thinks is great but i want to produce a very similar poster to the top ones with the yellows and the hashtags which most of these posters give minimal information which is great.

analysing the different print based adverts. print based adverts are just as important as a TV advert but the sell the project with not a lot of information they can be in magazines, posters on walls, to billboards to being on bus some take up the whole bus but some only take up a little space.  this is a billboard advert for the film the croods and it shows all the important characters with a small information like its created by the same people who created Madagascar and it was out on the 22nd of march and that it is in 3D as well not giving away to much information but still making people wanting to know more by getting them to go see the film.   out of all the advertisments here my favourite would have to be the trolls one because it covers the whole bus and not just a segment of the bus but i also like the vintage style of the vans poster which makes it look like its from the 90s. which i think is great because it gives the style of the shoe and it really aims ...

Target audience for my print based. I am aiming my posters to the ones who dare to be different, aiming it at dr martens lovers the mods and rockers and the skin heads or those who just want to be different but with style. 

https://educwaac-my.sharepoint.com/:b:/g/personal/404201_edu_cwa_ac_uk/EUue1mvBa3pMj6eDQznlOgkBp24uPk9rRoH5UUFuXwH9GQ?e=Q83cIc this is a link to all my paper work that I did for my video my story board and risk assessments.