evaluation

My finale idea came at quite well the way i wanted it in fact, the quick cuts and the different side of the posters and the outcome of the posters was better then what i imagined, as i tried to get them as close to an actual Dr martens poster advert. i feel that the posters where the easiest to do and the one that works the most is the full yellow one with feet dangling from the top, with the boots on. i would say that the video was good and the way it has turned out is great but i did go wrong by putting footage on that was set to a frame size of 4:3 and not 16:9 (which is the frame size we should be using).
Even though the video still works very well i feel that i could improve on the video by putting footage that i have shot that has the frame size of 16:9 so then the video is at a higher standard then having to resize the footage to fit  the frame and so it doesn't look fuzzy or disorientated and blurry, and if i had more time i would have re-done the whole editing and put the right frame size piece of footage.

For the posters i feel that they did successfully work for my target audience because i tried my best to get them like actual posters from Dr martens but there isn't many and most of them where yellow and i did that with one of my posters and also put a quote that they used on an actual poster of theirs and that they really do aim at my set target audience with the different styles i have designed which i feel that all three will catch someones interest. i also feel that i hit the target audience with my video because it shows the ability to be different and rebel against the normal look.

The hashtag in the poster on the left is my own hashtag #DOITINSTYLE i thought it was quite fitting for the shoes and the poster it self and the way i set it all out, the poster on the right is the one that i believe looks like something that Dr martens themselves have produced because the yellow background and the fact i used one of there # and logo fitting so well to the poster, and then the poster on the bottom i used the logos theory because i used the statistics of the reviews from the official website of the shoes and added on how much they coast which goes well in being a billboard poster i feel.

Mia Saint - said that she liked them all but her favorite was the #doitinstyle because i changed the shoe laces color and the fact that it was a picture of her and basically she was bias to her poster. she also like my graphics in my video and said that it keeps you interested when you are watching the advert. (which is what i was going for).

Katie Myland -  said that the video was good and that she would watch again and would want to buy a pair of Dr martens if this was the advert.

  

My time management was set out however I didn’t quite go to plan as much but that was on my part working with the actress I used I asked them what times they were available and was able to get them in and film them which was the success of my time management because I spoke to them and got when they were best available, all parts where my best but I did over run the filming because when I got my last bit of footage I should have been on to finishing my editing and start evaluating but the posters took most of the time managements out of perspective. which i will deffinitly have to improve on and stick to the times i have set and not leave it to the last minuet.